Việt Nam’s fashion industry is poised for a new phase of growth as e-commerce adoption accelerates, though businesses must overcome challenges in branding, sustainability and digital transformation to fully capture the opportunity, speakers said at a conference on June 19.
Vinatex PD&B will handle the design and product development phases within the supply chain, which traditionally held the highest value and were managed by buyers.
A recent report on the local fashion market of the Vietnam Industry Research and Consultancy (VIRAC) found that Vietnamese fashion brands are losing out in the local market, which is increasingly dominated by international brands.